Redline Business

Lawn Care Marketing – Organics Rule The day

The challenges we face in the Lawn Care Industry these days seem nearly insurmountable. In fact, many of the larger landscapers are going almost out of business. I have spoken with many lawn care experts and they are predicting that the industry just may continue to shrink as time goes on.

One bright factor, however, is in the organic and natural sector of the lawn care industry. These sectors seem to be the only ones growing. There are many reasons for this, but most of it has to do with consumer awareness of organic and natural lawn care practices that have become ever more into the spotlight lately.

With the spring season right around the corner, it is time to start preparing for those weekly lawn care tasks. Getting a jump on servicing the lawn mower, replacing and repairing gardening tools, preparing beds for plants and flowers?”all of these will have you ready when the last frost is gone, and the neighbors are just getting started. And an added benefit is that by preparing now, you will help beat the last of those winter blahs.

Servicing the lawn mower can be as simple as changing the oil and the blades to as complex as having the engine tuned, the carburetor cleaned, filters changed and fuel lines replaced. Regular servicing of your lawn mower will extend the life of the machine, saving you both time and money. And while you are having the lawn mower serviced, do not forget the weed-eater; have the engine serviced and replace the monofilament reel. With gardening tools, replace cracked or broken handles, sharpen blades on hoes and spades, and replace garden forks and rakes that have tines that are bent or otherwise damaged.  If you use a tiller, follow suit with it as with the lawn mower, and have the blades sharpened or replaced and the motor serviced.

Once these tasks have been completed, take time to plan out where your gardens will be. If you have perennial beds, now is a good time to start removing the mulch you may have put on them in the fall and turning the soil for planting in the next few weeks. Stake out where new gardens will go, and start plants indoors for early planting. With these tasks behind you, once the time comes to start the physical work, you will already have a clear picture of how your lawn and gardens will look when summer comes about.